Summary: Every organization, regardless of its size or industry, should consider the external environment. PESTLE model offers a framework to conduct an analysis of external factors. Identifying external factors not only helps organizations to assess risks but also create and gain competitive advantage. Uncertainty is the new normal In a
Summary: In uncertain times, we may think about the right timing for starting a business and whether it is worth starting up a company during a crisis. Crises can help us better understand prioritization and scarcity and how they can be turned into learning opportunities. The starting point of the